Established in 1983 by Mr. S. T. Toh, Asta Electrical (S) Pte Ltd, formally known as Asta Engineering Co., is a marketing and distributing company in Singapore that specialises in panel meters and electrical switchboard components. The company prides its sustainable business growth to the provision of reliable and quality products to the right business partners. It is our core belief to provide the highest level of services and products.
Asta Electrical (S) Pte Ltd was appointed the Sole Agent of HOBUT range of products in Asia since 1994. In light of its anointment, Howard Butler Manufacturing Pte Ltd, a joint venture between Howard Butler Ltd (UK) and Asta Electrical (S) Pte Ltd, was established in the same year.
Asta Electrical (S) Pte Ltd is the Exclusive Distributor for BIGMZENCO, BM ZENCO, HANLEY, HOPPY, MACK, MIRO, SECO PLUS, ZYEC and a Distributor for HITACHI, IDEC, ITRON/ACTARIS, KACON, KRAUS & NAIMER, LEGRAND, MERSEN and MITSUBISHI products.
The company supplies essential electrical products from a plethora of industries, such as the commercial, industrial, residential, marine and aerospace sectors, to electrical panel fabricators, electrical contractors, re-sellers and end-users.
Through forging strong relationships with our partners, we are constantly upgrading and improving our products, providing only the very best for our clients. With a team of experienced and dedicated sales personnel, we strive to provide tip-top service and in-demand products to our esteemed clientele.
About the Joint Venture
Howard Butler Manufacturing Pte Ltd, a joint venture between Howard Butler Ltd (UK) and Asta Electrical (S) Pte Ltd was established in 1994. The technology of manufacturing current transformers with stringent quality control measures and techniques were adopted from Howard Butler Ltd (UK) to meet the rapid demands of manufacturing requirements for current transformers in Singapore. Both companies are fully committed and adhere to the philosophy:
“The Measure of Quality”
With over 100 years of experience in the industry, Howard Butler Ltd is the United Kingdom’s largest independent manufacturer of HOBUT brand current transformers, digital and analogue meters, protection relays, current sensors, transducers and many other electrical products. With its advanced technologies and stringent manufacturing procedures, HOBUT products have built a reputation for its quality and modern designs throughout the years.
Howard Butler Manufacturing Pte Ltd achieved product accreditations for HOBUT current transformers by ASTA Certification Services (England) in 1995 and 1996.
Both Asta Electrical (S) Pte Ltd and Howard Butler Manufacturing Pte Ltd were re-located to its current address in 2000. In the same year, Howard Butler Manufacturing Pte Ltd began exporting locally manufactured HOBUT current transformers globally.
In 2001, Howard Butler Manufacturing Pte Ltd achieved the international standard of ISO 9001:2000 through the attainment of Quality Assurance. We ensure that our products meet the specified quality standards and those of our customers as well. The HOBUT current transformers achieved product accreditation by ASTA Certification Services (Australia).
Both Asta Electrical (S) Pte Ltd and Howard Butler Manufacturing Pte Ltd achieved the international standard of ISO 9001:2000 in 2010 and the international standard of ISO 9001:2015 to date.
The Company’s philosophy is to be one of the best in the industry by providing quality & reliable products to meet all our customers’ requirements.